Logo
Design
The overall spherical shape of our logo represents the beauty of Earth and is intended to give the viewer a sense of the splendour and mysteries of life. The gentle movement evoked in the upper part of the logo is meant to express supple intelligence and creativity. The solid arc of the lower part represents reliability and a sense of mission, and the white space that appears as if it is being held within two hands reflects the vibrancy of life and, at the same time, the importance and preciousness of life.
Brand colour
The shade of blue chosen for the logo represents the trust, sense of mission and sense of responsibility that the pharmaceutical company has cultivated, while the gradation from yellow to green expresses the vitality of life and, at the same time, represents the creativity of the company's proprietary research activities.
Use of corporate name in logo
The corporate name is written in capital and lower-case letters to express the broadmindedness, benevolence and warmth of the corporate group. The brand mark was designed by Mitsuo Hosokawa of Hosokawa Design Office, a firm that creates numerous corporate design systems.
Slogan
The European company slogan brings together the core elements of our brand personality and is thus the essence of our brand. “Passion & Precision for Medicines – since 1899”: In this slogan, each word has a special place and develops its impact through its interaction with the other words.
Passion
Passion is a key feature of Daiichi Sankyo. Our European employees describe the modus operandi in their respective country organisations as “passionate” – a central requirement for outstanding results and firstclass quality and an important framework for the innovation culture in our company. As we go about our work in a passionate manner, we distinguish ourselves substantially from many of our competitors.
Precision
To many people, Japan is synonymous with precision. Precision is highly relevant to the pharmaceutical industry. For Daiichi Sankyo in Europe, precision goes hand in hand with passion. This combination is typical of our European approach.
Medicines
Medicines, or pharmaceuticals, are an essential component of our European slogan. We communicate that we manufacture pharmaceuticals at every opportunity for the target groups that are critical to our company's success.
Since 1899
Daiichi Sankyo has been making pharmaceutical history since 1899. We know that the company has a long and successful history. However, the target groups that are critical to the success of our company do not. Therefore, it is even more important to communicate this fact with confidence.
- Daiichi Sankyo Slogan
